Preface to the Third Edition

The Primacy of the Story

Case Studies: Vani Kola, Kalaari Capital • Don Valentine, Sequoia Capital

It’s still the same old story.1

As Time Goes ByHerman Hupfeld

▪ A Trip to India ▪

In the more than three decades since coaching the Cisco IPO roadshow in Silicon Valley, I’ve had the opportunity to deliver those same services in other similarly named technology centers around the United States—New York’s Silicon Alley, Dallas’ Silicon Prairie, Seattle’s Silicon Forest, Salt Lake City’s Silicon Slopes—and in other centers around the world—London’s Silicon Mall, Paris’ Silicon Sentier, Israel’s Silicon Wadi. In each of those hot spots, I learned something new about my own techniques, but in Bangalore’s Silicon Plateau, ...

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