Foreword
Past Is Prologue
Case Studies: Ben Rosen, Compaq Computer • Don Valentine, Sequoia Capital • John Morgridge, Cisco • Marshall McLuhan • COMDEX
▪ Once Upon a Time… ▪
…I was living and working in Los Angeles, the opposite end of California from Silicon Valley. I had spent the first half of my professional life in the world of television, most of it as a staff producer-director of public affairs and news programs for CBS in New York but also as a freelance documentary writer and a paperback novelist. During all of those experiences, I had the opportunity to work with some of the most creative minds in media and learned a great deal, particularly about the art of telling a story. If you know anything about the television industry, however, ...
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