Presenting to Win: The Art of Telling Your Story

Chapter 4. Finding Your Flow

Company Examples:

• Intel

• Cisco Systems

• BioSurface Technology

• Tanox

• Cyrix

• Compaq Computer

• ONI Systems

• Epimmune

In the first three chapters, you worked your way through the first three steps in creating an effective presentation. You developed the Framework Form, including your Point B, you determined your audience's WIIFY, and its knowledge level. You brainstormed potential ideas to include in the presentation and distilled those ideas into clusters, also known as Roman columns. You achieved right-brain focus.

Now you're ready to shift to your left brain and put your clusters into a sequence, to develop a logical flow. It's time to decide which Roman column goes first, which goes in the middle, and which goes last. In other ...