Presentation Skills That Will Take You to the Top (Collection)

Chapter Five. Capturing Your Audience Immediately

Company Examples

• Intuit Software

• DigitalThink

• Mercer Management

• Cisco Systems

• Yahoo!

• Macromedia

• Argus Insurance

• TheraTech

• Microsoft

• Network Appliance

• Cyrix

• ONI Systems

• Laurel Elementary School

Picture your audience at the start of your presentation. Imagine a group of potential customers who’ve come to hear you give a presentation about your company’s newest product, drifting into a meeting room one by one, sipping their coffee, checking their Blackberrys or I-Phones. Or a banker in a wood-paneled office, sitting behind a tall stack of documents, who must decide whether or not to lend your start-up money for expansion. Or, as with my IPO clients, a roomful of institutional investors ...