Chapter 5
Marketing
FIGURE 5.1 Your film as a brand.
You need to start marketing your film as soon as you have a completed, polished script. For better or worse, you can’t simply make a great film. You’re competing with too many other people who are attempting the same thing. To stand out to investors, agents, cast, crew, sales agents, reps, and distributors, you have to convince them that it’s a great film.
At first glance, marketing seems about as important to filmmaking as the color of your toothbrush is to your teeth. It’s window dressing. In one sense, this is true – marketing is about coming up with an enticing skin, so as to make the prospective ...
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