Predictive Modeling with SAS Enterprise Miner, 3rd Edition

Chapter 1: Research Strategy

1.1 Introduction

1.2 Types of Inputs

1.2.1 Measurement Scales for Variables

1.2.2 Predictive Models with Textual Data

1.3 Defining the Target

1.3.1 Predicting Response to Direct Mail

1.3.2 Predicting Risk in the Auto Insurance Industry

1.3.3 Predicting Rate Sensitivity of Bank Deposit Products

1.3.4 Predicting Customer Attrition

1.3.5 Predicting a Nominal Categorical (Unordered Polychotomous) Target

1.4 Sources of Modeling Data

1.4.1 Comparability between the Sample and Target Universe

1.4.2 Observation Weights

1.5 Pre-Processing the Data

1.5.1 Data Cleaning Before Launching SAS Enterprise Miner

1.5.2 Data Cleaning After Launching SAS Enterprise Miner

1.6 Alternative Modeling Strategies

1.6.1 Regression with a Moderate ...