CHAPTER 7
Building Customer Propensity Models
This chapter provides a practical guide for building machine learning models. It focuses on buyer propensity models, showing how to apply the data science process to this business problem. Through a step-by-step guide, this chapter will explain how to apply key concepts and leverage the capabilities of Microsoft Azure Machine Learning for propensity modeling.
The Business Problem
Imagine that you are a marketing manager of a large bike manufacturer. You have to run a mailing campaign to entice more customers to buy your bikes. You have a limited budget and your management wants you to maximize return ...
Get Predictive Analytics with Microsoft Azure Machine Learning, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
