Endnotes
Introduction
1 Daniel Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future (New York, NY: Riverhead Books, 2005), 103.
Chapter 1
1 Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (Upper Saddle River, NJ: Prentice Hall, 2007). These and other companies were examined in this study.
2 John Gerzema and Ed Lebar, The Brand Bubble (San Francisco, CA: Jossey-Bass, 2008), 33.
3 Gerald Zaltman and Lindsay Zaltman, How Customers Think: Essential Insights into the Mind of the Market (Boston, MA: Harvard Business School Press, 2003).
4 Gerzema and Lebar, The Brand Bubble, 13.
Chapter 2
1 Interview with John Herrington conducted January 28, 2009. ...
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