Why Brand SharePoint?
The user interface accounts for 99.9 percent of the visible end product of your SharePoint site. Creating a custom brand for your SharePoint site will help increase user adoption and provide a better experience to the end users. One of the most common challenges you will encounter is initially creating executive and stakeholder buy-in to invest into transformation from the standard SharePoint experience to a custom and tailored design. Author Douglas Martin puts it succinctly in his famous quote:
Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.
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