Key Topics and Guiding Principles
As you explore the branding process, keep the following key topics and guiding principles in mind; this will help make the experience fun and memorable. Before you jump into the design, you need to understand the portal that you are designing for. Is it a public Internet site that is heavy on news and information, and requires a high level of control over the content? Is it an intranet portal that will be used for collaboration, social networking, and document management? Will it include an extranet to allow information sharing with external partners? Other types of SharePoint sites are records management-, project management-, business intelligence-, and reporting-type portals. Knowing how the site will be used ...
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