CHAPTER 11
Using Web-to-Lead Effectively and Creatively
One of Salesforce.com’s core features is Web-to-Lead, a tool that facilitates the capture of sales inquiries from a website outside an organization’s instance of Salesforce.com. This offers potentially significant value to those of us who would like to allow individuals without licenses (i.e., the public) to submit data into the system without having to write any code to make that happen. The tool itself is not new and has not been notably modified in years, but it is still a great feature to know. Additionally, there is depth to Web-to-Lead that is not immediately apparent to most users; ...
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