Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances

II Summary

The Customer Representative

Key Learnings and Insights

This concludes Part II, in which you explored the Customer Representative stance. In this part, you learned how to identify and define a product, using the 5 Ps. You also learned how to develop customer empathy, how to capture customer insights using personas, and how to identify and express customer value. Finally, you learned how to connect all the dots, such as which features to build to deliver customer value and which impacts to achieve to reach your company goals and objectives. To create winning products in the marketplace, it all starts with a clear picture of the product’s customers, their pains, gains, needs, and jobs-to-be-done. Product Owners and product managers ...