13 Financial Planning and the Basics of Financial Accounting
Objectives and Learning Outcomes
The objective of this chapter is to provide a first introduction to financial planning and financial accounting as important themes in management. The chapter begins with a summary of the structure of financial management and reflects how financial planning and financial accounting are situated in this field. This is followed by an introduction to basic financial planning techniques in the form of an extended example of a fictitious student-run business selling coffee at a university, the “Starbright Coffee Shop”. The subsequent part of this chapter introduces the basics of financial accounting through a summary of the ...
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