C H A P T E R 6
When the Yellow Pages Just Isn't Cool Enough: Local Business Search
Sit right back and you'll hear a tale, a tale of a big yellow book… I know, it doesn't quite fit the melody of the Gilligan's Island theme, but work with me here!
You kids today (hey, get off my lawn!) with your Internets and your iPhones1 and your Tellmes,2 you don't know what it was like! Back in the day, if you wanted to find a business in your hometown, you either asked a neighbor or pulled out this huge yellow book called, very creatively, the Yellow Pages. In this book, you could flip through an alphabetically sorted listing of all sorts of businesses in ...
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