Chapter 4 Interface with Data and Visualizing Results
Idea generation is easy. We could brainstorm new product ideas all day. The hard work comes when validating a new idea improves the product. A/B testing can help validate new ideas so that we’re improving the product for both the users and the business. To do this, we need data to demonstrate the impact of an A/B test.
You may have noticed an important detail yet to be discussed, which is the complexities of gathering, querying, and visualizing data for your experiments while also ensuring your test configuration is valid.
The previous chapter focused on the different types of experiments. We dabbled in non-inferiority tests that seek to measure if a change is as good as the control, given ...
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