Chapter 1. What’s Wrong with PR?
Although it’s exciting to witness the evolution of the Public Relations industry, it is also a bit frightening. PR is evolving quickly, from the technology used, to the changing market dynamics, to the increased demands and empowerment of the twenty-first-century consumer. Most important, the principles and channels you use to reach people, whether influencers or your direct customers, are also changing. It’s impossible to continue viewing the PR industry in the same way we have for years. After all, we always have something new to learn and embrace—no matter how much we think we currently know.
You might have uttered or heard this question once or twice in your career: “What’s wrong with PR?” Many ...
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