INTRODUCTION
Tibetan Buddhist monks excel at concentration. They tell a traditional tale about focus called “The Lion’s Gaze”:
When you throw a ball to a dog, it chases the ball. But when you throw a ball to a lion, it keeps its gaze on you.
When we tell a story, our Lion’s Gaze is on one thing: connecting with our audience. In this book, my gaze is to connect with you, the reader, about how to use storytelling effectively in business communication. If I were at a sales meeting, my gaze would be to connect with the other sales reps about the sale that changed my life. A leader’s gaze is to connect with his or her management team through a story ...
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