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Why are you choosing to tell a story out of the many different ways human beings communicate? And why now? Why is this the moment to tell your story?

There is no right answer to these questions. They are meant to initiate an inquiry into your communication process. You might be telling a story to portray the best way to make a sales call, or to humanize a manager to a team that has faced crisis, or to depict pivotal moments that led to the formation of your enterprise so that new hires know who you are and why you exist as a company. Communication ...

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