CHAPTER 
How Human Beings Experience the World
We decide whether an experience is “good” or “bad,” and the meaning we assign to our experience creates and reinforces our identity, beliefs, capabilities, and behavior.
Ineed your help, Christine,” said the chief revenue officer. “Our sales and marketing people are overwhelmed by constantly changing legislation, the new markets we’re trying to penetrate are not opening up, we’re missing revenue projections, and the board is increasing the pressure. Everyone is discouraged, and they know they need to shift their attitude, but they can’t seem to do it. Healthcare is a tough enough business without ...
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