Power Etiquette

Chapter 10

After Hours

BUSINESS ENTERTAINING

Marketing, customer service, and employee appreciation are the most common reasons businesses entertain. A new product is being released and the company wants to make a big announcement about it. They invite all their clients and the press to an open house showcasing their newest product, complete with hors d’oeuvre and wine tasting. They distribute flashy literature and corporate memo pads and pens. All the employees are wearing custom polo shirts with fancy embroidered logos depicting the new product. Perhaps you’ve been to such an event. Most businesses either have a budget specifically for entertainment or at least an expectation that they will incur some entertainment expense, perhaps as a function ...