Chapter 4
Write It Right
Your clients measure the quality of your products and services by the image you project in your personal manners, appearance, words, and actions. Your printed business materials are equally important. Building a strong identity is vital to the success of your business. Your professional identity begins with the image created by your business communications. Visually pleasing, informational communication is essential for good business.
Frequently, you will make your first impression on potential clients with your advertising materials, your promotional literature, and your business stationery. A consistent business image is critical to your success. When your clients recognize your business, your business will increase. ...
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