Notes
1. Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors (New York: Simon & Schuster, 1980).
2. In 2007, I (R. M.) wrote a book about integrative thinking (Roger Martin, The Opposable Mind: How Successful Leaders Win Through Integrative Thinking [Boston: Harvard Business School Press]). In the book, I argue that when highly successful leaders are faced with a difficult choice between opposing models, neither of which is particularly attractive, rather than choose, the leaders generally build a new model that is superior to both models but contains elements of each. Because I also write frequently about strategy as choice, as we do in this book, some readers have suggested that I am internally ...
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