Planning Successful Websites and Apps

Table of contents

1. Introduction
   1. Welcome to the Course
2. Starting Your Plan
   1. Understanding why a plan is needed
   2. Understanding Business Strategy Part 1
   3. Understanding Business Strategy Part 2
   4. Understanding the Project Outline
   5. Creating a Project Outline
   6. You try it: Creating Business Goals and Project Outlines
3. Personas Market Research
   1. Understanding Personas
   2. Understanding Ethnographic Research
   3. Conducting Ethnographic Interviews
   4. Ethnographic Research Examples
   5. Understanding Market Research
   6. Creating Research-Based Personas
   7. Creating Ad Hoc Personas
   8. You try it: Creating Personas
4. Branding Voice
   1. Understanding Branding
   2. Understanding a Voice Tone Table
   3. Understanding a Brand Guide
   4. You try it: Creating a Brand Guide
   5. Understanding Interaction Elements
   6. You try it: Mapping Personas on an Interaction Spectrum
5. Information Architecture
   1. Understanding Information Architecture (IA)
   2. Understanding Card Sorting
   3. Card Sorting Example
   4. Building User Flows and User Flow Examples
   5. You try it: Card Sorting and User Flows
   6. Understanding and Demonstrating Mental Models
   7. Understanding Wireframing
   8. Exploring Wireframing Tools
   9. You try it: Mental Models and Wireframing
6. Usability Testing
   1. Understanding Usability Testing
   2. Usability Demo Example
   3. Constructing a Usability Test
   4. Understanding Facilitation Observation
7. Analysis Prioritization
   1. You try it: Usability Testing
   2. Understanding the KJ Method
   3. You try it: Analyzing and Prioritizing Feedback
8. Conclusion
   1. Wrap Up and Thank You