NOTES
Chapter 1
1. Boyd, B., The Origin of Stories: Evolution, Cognition, and Fiction, Harvard University Press, Cambridge, MA, 2009.
2. Booker, C., The Seven Basic Plots, Bloomsbury Publications, London, 2004.
3. Elsbach, K. D., “How to Pitch a Brilliant Idea,” Harvard Business Review, Vol. 81, No. 9, pp. 117–123 (2003).
4. Elsbach, K. D., and Kramer, R. M., “Assessing Creativity in Hollywood Pitch Meetings: Evidence for a Dual Process Model of Creativity Judgments,” Academy of Management Journal, Vol. 46, No. 3, pp. 283–301 (2003).
5. Aristotle, On Rhetoric: A Theory of Civic Discourse, George Kennedy (trans.), 2nd ed., Oxford University Press, ...
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