Peter F. Drucker Boxed Set (8 Books) (The Drucker Library)

CHAPTER SIX

The Once and Future Manager

THE PROFESSIONAL MANAGER has not one job, but three. The first is to make economic resources economically productive. The manager has an entrepreneurial job, a job of moving resources from yesterday into tomorrow; a job, not of minimizing risk, but of maximizing opportunity. Every manager spends a very large part of his time with problems that are essentially economic, at least in their results. For instance, where are the markets? How can we achieve a little more productivity from these resources? What are the right things to do, and the right things to stop doing? So everybody who is a manager, no matter ...