Book description
It pays to be persuasive.
From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.
Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.
Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.
Table of contents
- Cover
- Title page
- Contents
- About the author
- Foreword
- Publisher’s acknowledgements
- Introduction
- Marilyn Monroe quote
- 1 The power of persuasion
- 2 Being a good listener
- 3 Attention please
- 4 Mind your body language
- 5 Memory magic
- 6 Make words work for you – the power of psycholinguistics
- 7 Telephone telepathy
- 8 Negotiating for mutual benefit
- 9 ‘Difficult’ people (and their behaviour)
- 10 The personality spectrum
- Appendix: Coffee break answers
- Afterword
- Index
- Praise for Persuasion
- Marketing adverts
- Inside back cover
- Imprint
Product information
- Title: Persuasion, 4th Edition
- Author(s):
- Release date: August 2013
- Publisher(s): Pearson Life
- ISBN: 9781292004525
You might also like
book
Persuasive Writing
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive …
book
The Persuasion Code
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to …
book
The Art and Science of Business Communication, 4e, 4th Edition
The book aims at preparing students for effective communication at the workplace by focusing on how …
book
Persuasion Equation
How do you get people to see things your way? Whether you're trying to secure a …
