CHAPTER 11

The Dominant Personality of Our Time

THE ULTIMATE LEFT-SIDER

Ask anyone anywhere in the world to name the iconic business leader of our time, and Steve Jobswould top the list. His transformational impact on business, technology, and lifestyle ranks with that of Edison and Ford. Jobs is the modern standard to which business leaders in the future will long be compared.

As is true for most of us, Jobs’s personality assets and liabilities shaped his work and life. More so since Jobs died, he has become a cultural hero—a great leader and role model to emulate. As such, this chapter profiles Steve Jobs so that emerging leaders do not confuse Jobs’s extraordinary genius, Grit, and vision—the drivers of his effectiveness—with his hostile, ...

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