INTRODUCTION

HOW SPEAKING FREELY HELPED BRING A CHAMPIONSHIP TO SEATTLE

Multipliers . . . don’t focus on what they know but on how to know what others know. . . . They are interested in every relevant insight people can offer.1

LIZ WISEMAN, MULTIPLIERS

DURING THE 2013 NATIONAL FOOTBALL LEAGUE SEASON, the Seattle Seahawks paid Steven Hauschka $715,000 to kick a football through the uprights when the team needed three points. Hauschka was a worthy employee, successfully converting thirty-three of his thirty-five three-point attempts during the sixteen-game campaign. His success rate in 2013 placed him second in NFL field goal accuracy.

Hauschka had never even kicked a football in a competitive setting until fall 2004—his third semester at Vermont’s ...

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