CHAPTER 1

Embed Resource Productivity Into the Company’s Strategy

I will build a motor car for the great multitude … It will be so low in price that no man making good wages will be unable to own one and to enjoy with his family the blessings of hours of pleasure in God’s great open spaces … When I’m through, everyone will be able to afford one, and everyone will have one.

—Henry Ford, quoted in [61]

To make resource productivity a reality, there is a need to put an implementation program together, organize resources, and implement the opportunities. Logically, gaining top management commitment is an important first step. This is where most people get stuck.

Why? Many people have an impression that businesses are only after one thing—maximum ...

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