Book description
If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one that builds on the financial infrastructure of bank accounts and credit cards, and using advanced propriety fraud prevention systems, creates a safe, global, real-time payment solution. Put simply, PayPal provides the means for people to conduct financial transactions online, instantly and securely.But there's more to PayPal than meets the eye. PayPal Hacks shows you how to make the most of PayPal to get the most out of your online business or transactions. Authors Shannon Sofield of Payloadz.com and PayPal evangelist David Nielsen guide you through the rigors of using and developing with PayPal. Whether you're building an ecommerce site using PayPal as a transaction provider, or simply trying to pay for an eBay auction without getting burned, PayPal Hacks will give you the skinny on this leading global online payment service.The collection of tips and tricks in PayPal Hacks shows you how to find or even build the right tools for using PayPal to buy and sell on eBay or as a transaction provider for ecommerce on your own site. Written for all PayPal users, from those just starting out to those developing sophisticated ecommerce sites, this book begins with the basics such as setting up your account, then moves quickly into specific tips and tools for buyers, sellers, and developers.With PayPal Hacks, you can:
- Learn extra steps to help protect yourself while buying or selling on eBay
- Save time and money with advanced tips and undocumented features
- Learn dozens of easy-to-follow procedures to help you request and receive payments and fill orders
- Use PayPal to handle subscriptions, affiliate systems, and donations
- Create and customize your customers' checkout process
- Effortlessly integrate PayPal's shopping cart system into your own website
- Implement digital fulfillment with Instant Payment Notification (IPN) and Payment Data Transfer (PDT)
- Develop and distribute ecommerce applications with the PayPal API
Publisher resources
Table of contents
- A Note Regarding Supplemental Files
- Credits
- Preface
-
1. Account Management
- Introduction: Hacks #1-9
- 1. Create a PayPal Account
- 2. Verify Your PayPal Account
- 3. Confirm Your Mailing Address
- 4. Pay When You’ve Forgotten Your Password
- 5. Restore Your Account if It Has Been Limited
- 6. Create a Separate Login for Each Employee
- 7. Access Member Information
- 8. Manage PayPal Email
- 9. Get Help from PayPal
- 2. Making Payments
-
3. Selling with PayPal
- Introduction: Hacks #17-27
- Upgrade to Business Class
- Set Your Payment Receiving Preferences
- Identify Yourself to Your Customers
- 17. Request Money the PayPal Way
- 18. Ask for Money in Your Own Way
- 19. Request Money Without an Account
- 20. Get Your Money
- 21. Refund a Payment
- 22. Quick-Link to Transaction Details
- 23. Lower Your Seller Fees
- 24. Protect Yourself from Buyer Fraud
- 25. Protect Yourself from Chargebacks
- 26. Avoid Chargebacks on Digital Goods
- 27. Handle Merchandise Disputes Effectively
-
4. Payment Buttons
- Introduction: Hacks #28-44
- 28. Create a Buy Now Button
- 29. Use a Custom Button Image
- 30. Create a Purchase Button for Services
- 31. Create an Auction Payment Button
- 32. Provide Purchase Options with Drop-Down Listboxes
- 33. Include More Than Two Option Fields
- 34. Override Shipping and Handling Preferences
- 35. Build Notification Tracking
- 36. Hack-Proof Your Payment
- 37. Hack-Proof Your Buttons with Encryption
- 38. Include Payment Buttons in Email Messages
- 39. Hide Your Email Address from Spammers
- 40. Accept Donations
- 41. PayPal-Enable Your Flash
- 42. Get More Out of Dreamweaver and PayPal
- 43. Provide Options with ASP.NET Web Controls
- 44. Try Accepting Payments in a Bogus Currency
-
5. Storefronts and Shopping Carts
- Introduction: Hacks #45-50
- 45. Hack Shopping Cart Buttons
- 46. Create Shopping Cart Links
- 47. Specify the Size of the Shopping Cart Window
- 48. Deal with Design and Layout Issues
- 49. Put Both Cart Buttons in One Form
- 50. Integrate a Third-Party Shopping Cart with PayPal
- 51. Customize Checkout Pages
- 52. Display the Merchant Transaction ID on Your Return Page
- 53. Remember Your Customers
- 54. Create a Dynamic Storefront
- 55. Add Dynamic Storefront Details
- 56. Insert Dynamic Images
- 57. Build an Order-Tracking Page
- 58. Offer Discount Coupons
- 59. Increase Search Engine Exposure
- 60. Sell Digital Goods with PayLoadz
- 6. Managing Subscriptions
-
7. IPN and PDT
- Introduction: Hacks #65-86
- What IPN and PDT Are
- How IPN Works
- Advantages of PDT
- 65. Receive Instant Payment Notifications
- 66. Troubleshoot Instant Payment Notifications
- 67. Send a Purchase Confirmation Email with IPN
- 68. Process Shopping Carts with IPN
- 69. Use IPN with eBay Listings
- 70. Track Your eBay Products with IPN
- 71. Deliver Digital Goods with IPN
- 72. Deliver Digital Goods with a Return Page
- 73. Implement Price Checking with IPN
- 74. Provide an Order Summary with IPN
- 75. Upsell Your Customers
- 76. Enable Multiple IPN Pages
- 77. Use Mass Pay to Create an Affiliate System
- 78. Manage Your Inventory with IPN
- 79. Display Donation Goals on Your Web Site
- 80. Display a Recent Donor List
- 81. Capture Customer Information with IPN
- 82. Insert Payment Details into a Database with IPN
- 83. Insert Cart Details into a Database
- 84. Track Google Referrals
- 85. Process Payments like a Credit Card with PDT
- 86. Synchronizing PDT and IPN
-
8. The PayPal Web Services API
- Introduction: Hacks #87-100
- 8.2. Create a Developer Account
- 87. Set up the Sandbox
- 88. Make Your First API Call
- 89. Create a Wrapper Class for Your API Calls
- 90. Use the PayPal API Wrapper Class
- 91. Refund Payments with the API
- 92. Handle Transaction Errors within the API Wrapper
- 93. Retrieve Transaction Details with the API
- 94. Search for PayPal Transactions
- 95. Hack the API Wrapper
- 96. Issue Payments en Masse with the Mass Pay API
- 97. Pay Affiliates and Suppliers on a Schedule
- 98. Search eBay for Listings that Accept PayPal
- 99. Test IPN and PDT in the Sandbox
- 100. Go Live
- Index
- About the Authors
- Colophon
- Copyright
Product information
- Title: PayPal Hacks
- Author(s):
- Release date: September 2004
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9780596007515
You might also like
book
eBay Hacks, 2nd Edition
Whatever you call it--an online auction house, the world's largest flea market, or a vast social …
book
PayPal For Dummies
Here's how PayPal can help your business succeed E-mail money, save money, make money, and enhance …
book
The PayPal Official Insider Guide to Online Fundraising
This PayPal Press book offers practical fundraising money management ideas drawn directly from those with first-hand …
book
Exim: The Mail Transfer Agent
Exim delivers electronic mail, both local and remote. It has all the virtues of a good …