Acknowledgments

We’ve both dreamt of writing a book for a long time, albeit separately. It finally came together over the course of a year as we worked remotely due to COVID-19. Even though we were not physically in the same place, we managed to pull all our thoughts, insights, and experiences together thanks to the help and support of many talented people.

Leo Manning was critical to the creation of the Attention Model. It honestly would not exist without him. He and Dana completed the initial work identifying the four, and then five, types of attention. Leo saw the graphical articulation of the whole model in his head and then turned it into something anyone could explain. This model became the backbone of the presentation Cass gave that got ...

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