“In a world where marketing strategies are endless, Cass and Dana explore a simple yet innovative process on how to ensure sustained attention to your brand. I encourage business owners to provide copies of this book to their marketing teams so they can watch how their mindset and strategies evolve—you won’t be disappointed.”—Ami Kassar, Cofounder and CEO of Multifunding; Author of The Growth Dilemma: Determining Your Entrepreneurial Type to Find Your Financing Comfort Zone
“Just like people, organizations need attention to survive and thrive. And just how people of different personalities crave different forms of attention, organizations have different needs as well. In this groundbreaking book, Cassandra Bailey and Dana Schmidt ...
Get Pay Attention! now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
