Making Sure Your Marketing Strategies Are Actionable
Few marketing and communications professionals have a strategic planning and execution routine. It’s like getting a good night’s sleep—we all know we should do it, some have created good habits, and many of us have not. We all know that we should have a tempo, timeline, and a process for doing research, creating a strategy, executing the strategy, checking it regularly, adjusting it occasionally, and reviewing it thoroughly. We know that it will help us become better marketers, get bigger budgets, and show more value to our companies. We also face the reality of doing a million little things that aren’t in the strategy while trying to keep up with all the changes in ...
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