How to Ensure Your Internal Stakeholders Are on the Same Page
Great marketing communications supports the growth of the company. However, many marketers don’t take the time to understand what the company really needs in order to be successful in the next 12 to 18 months. Worse, sales, HR, product development, customer service, finance, and others work in silos without involving marketing at all in their planning, their research, and their outreach.
Before tackling this issue, we should make sure we’re “aligned” on “alignment.” The term itself is thrown around with other boardroom jargon without much thought. But at its core, alignment means agreement: getting all of your teams on the same page, working toward the same ...
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