Why One Touchpoint Will Never Be Enough
Imagine you pick up the newspaper or turn on the TV, and you see a great story about a company or nonprofit organization. Then you see something about that same organization on your Facebook, Twitter, or LinkedIn feed. Then you get an e-mail about a special event or a new product that the company is offering. You may not have paid attention to the first story you saw, but by the time you see the same brand mentioned several times, you will start to take notice. That is the power of the surround sound. It is the Holy Grail of attention marketing because it works so well.
Surround sound is effective for creating awareness, but it works far beyond that by creating five ...
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