The Four Ways to Bridge Your Content
Moving People Through the Types of Attention to Create Business Growth
The beginning of the book focused on the five types of attention and on learning how to determine what type you need to generate for business growth. In order to move people from one type of attention to the next, you need to present content that is relevant to the type of attention that you are trying to achieve. We call this a content bridge because it allows you to move your targeted audience through the different types of attention toward the final type—advocacy.
First Step: Creating Awareness
If you need to generate awareness for your company because not enough people know you exist, you must begin with content that is primarily ...
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