The Five Types of Compelling Content
How to Change Your Ideas Into Content
Storytelling is one of the most powerful ways we communicate with one another. Everything we do is based on stories we tell—both to others and ourselves. In recent years, there have been books, speeches, and full-blown marketing courses that claim that content is king. What this really means is that storytelling is king. Because when created and disseminated strategically, content can effectively transport an audience through a full range of emotion and understanding—including moving them through the different types of attention. Content brings your story to life. And while we’ll cover all of the content tools at your disposal in this chapter, written content ...
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