Centering on What People Need to Know
The biggest mistake we have seen companies make over and over again when it comes to messaging is that they make their messages all about them. This is wrong. Messaging should always be focused on the highest priority audience. Effective messaging is not about what you want to say; it is about what the audience wants to hear.
At our agency, we work with every single client at the beginning of every engagement on their messaging. What they say often determines whether they get the type of attention they need to grow. However, very few of the companies we work with have thoughtful, intentional messaging in place. Instead, they just have the bullet points the sales team uses or ...
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