PaperbackSwap.com

Book description

This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.

Product information

  • Title: PaperbackSwap.com
  • Author(s): Matthew J. Drake
  • Release date: January 2014
  • Publisher(s): Pearson
  • ISBN: 9780133823622