Book description
Don't fight for customers, let them fight over you!
Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why...and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Oversubscribed:
Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business
Explains how to become oversubscribed, even in a crowded marketplace
Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas
Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
Table of contents
- Cover
- Series Page
- Title Page
- Copyright
- Dedication
- Introduction
-
Part I: Principles for Becoming Oversubscribed
- Principle 1: Demand and Supply Set the Price
- Principle 2: Separate Yourself from the Market
- Principle 3: The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price
- Principle 4: Buying Environments Create Buyers
- Principle 5: It’s OK to be Different
- Principle 6: Value is Created in the Ecosystem
- Principle 7: Nothing Beats Being Positively Remarkable
- Part II: The Campaign Driven Enterprise Method: Turning Principles into Strategy
- Part III: You, Your Team and the Crazy Times We Live In
- Acknowledgements
- About the Author
- End User License Agreement
Product information
- Title: Oversubscribed: How to Get People Lining Up to Do Business with You
- Author(s):
- Release date: May 2015
- Publisher(s): Capstone
- ISBN: 9780857086198
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