So many retailers voice their own commercials that these commercials are ubiquitous. They are also generally not very good.
Our cynical view of their body of work, led us to these top 10 reasons why retailers voice their own commercials:
1. They are “owners” and have big egos already.
2. They work cheap.
3. The client (themselves) loves the talent selection (themselves).
4. The retailers are intrinsically identified with their business or dealership (often their name is already on the sign).
5. It is easy to get approval for the production.
6. Their competitors all do it, so they think it is normal.
7. Otherwise, they do not have anything relevant to say about their dealership.
8. The copywriting may be bad, but it is ...
Get Overcome AD-versity now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
