Coming Soon Near You
Day in and day out, it feels like we’re juggling cotton balls in a blizzard.
—Colonel Dan Elzie, US Marines1
That queasy feeling in your gut is not your imagination. The speed and breadth of change today feels like Old Man Time hitting us over the head with his clock. Fueled by the connecting and thinking technologies of the Fourth Industrial Revolution,2 new companies with new business models have been displacing incumbents at an unprecedented pace. The average age of the top 10 S&P companies dropped from 100 years in 2010 to 30 years in 2019. Why? With all the well-documented lessons from victims of disruption—books and seminars espousing the latest remedies—and consulting firms standing at the ready, corporate ...
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