CHAPTER 1

Do You Want to Live?

The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.

—Peter Drucker

Royal Joh. Enschede was founded in 1703 in the Netherlands as a printer of books and manuscripts. A century later, they were the exclusive printer of Dutch Central Banknotes. Eventually, they became a security printer of notes and stamps for several countries around the world, just as early signs of disruption were peering over the horizon. The Euro was introduced in 1999, and e-mail was slowly reducing the need for stamps. Royal Joh. Enschede knew they needed to change, but pride and pedigree had made them complacent. They stuck their head in the sand and suffered a ...

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