Coaching in general and business coaching in particular have evolved greatly since the late 1980s. At that time, business coaching services were primarily focused on performance and served to close a gap. In the 1990s, practitioners became more mainstream, and businesses began to use coaching as an effective learning and development resource. Coaches are now able to provide one-on-one, just-in-time help to managers, executives, and teams. Their support is customized and targeted. The delivery system is flexible—a combination of in-person, telephone, and email contact is common. The focus is holistic, taking into account a broad view of clients, ...
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