Chapter 5
Organisational Change and Change Agents
Chapter Outline
Introduction
Change Agent: Definition and Meaning
Types of Change Agents
Key Roles in Organisational Change
Difference between External and Internal Change Agents
Characteristics of a Good Change Agent
Timing the Entry of the Agent/Consultant into the Organisation
What Can a Change Agent Change?
Summary
Case Study
Review Questions
Exercises
“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotions, creatures bristling with prejudices and motivated by pride and vanity.”
— Goethe
5.1 INTRODUCTION
History is full of examples in each country of rulers and kings seeking the advice of experts and wise men of ...
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