Decision Making in Organizations
4 Contrast the rational model of decision making with bounded rationality and intuition.
Business schools train students to follow rational decision-making models. While such rationalistic models have merit, they don’t always describe how people make decisions. OB improves the way we make decisions in organizations by addressing the decision-making errors people commit in addition to the perception errors we’ve discussed. First, we describe some decision-making constructs, and then outline a few of the most common errors.
The Rational Model, Bounded Rationality, and Intuition
In OB, there are generally accepted constructs of decision making each of us employs to make determinations: rational decision making, bounded ...
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