Attitudes and Behavior
2 Summarize the relationship between attitudes and behavior.
Early research on attitudes assumed they were causally related to behavior—that is, the attitudes people hold determine what they do. However, one researcher—Leon Festinger—argued that attitudes follow behavior. Other researchers have agreed that attitudes predict future behavior.3
Did you ever notice how people change what they say so it doesn’t contradict what they do? Perhaps a friend of yours consistently argued that her apartment complex was better than yours until another friend in your complex asked her to move in with him; once she moved to your complex, you noticed her attitude toward her former apartment became more critical. Cases of attitude following ...
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