Attitudes
1 Contrast the three components of an attitude.
Attitudes are evaluative statements—either favorable or unfavorable—about objects, people, or events. They reflect how we feel about something. When you say “I like my job,” you are expressing your attitude about your work.
Attitudes are complex. If you ask people about their attitude toward religion, Lady Gaga, or an organization, you may get a simple response, but the underlying reasons are probably complicated. To fully understand attitudes, we must consider their fundamental properties or components.
Typically, researchers assume attitudes have three components: cognition, affect, and behavior.2 The statement “My pay is low” is a cognitive component of an attitude—a description of ...
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