Corporate culture
Abstract:
This chapter considers the most superficial layer of organisational culture: corporate culture. This cultural layer is the one that is the most susceptible to change, and it reflects those characteristics or artefacts which are unique to that particular organisation. These include management style, in-house language and stories, dress code, interior design and external branding.
Key words
corporate culture
management
interior design
narratives
branding
Introduction
The purpose of this chapter is to explore the final and most superficial layer of the organisational culture ‘onion’: corporate culture. Corporate culture is the concept that is most commonly misrepresented as constituting the entirety of organisational ...
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