Preface
Today, people are the primary resources of an organisation. Therefore, my vision for this book is ‘to be the main resource for young management graduates to create sustainable competitive advantage through people.’
OB is a precision tool. How does OB help in creating sustainable competitive advantage? OB teachers, management students, and managers know the answer intuitively, although often find it difficult to justify it. OB is a tool that must be applied with surgical precision. When an OB tool is applied by a manager without comprehensive diagnosis or imprecisely, the result can lead to chaos rather than to competitive advantage.
OB is the ‘moment of truth’. When faced with people-related challenges, you cannot take time off to learn ...
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